Ideas, strategies, and updates from the frontiers of AI, search, and productivity.
Answer engine optimization (AEO) sprinted from experimental pilot to board-level agenda in less than 24 months. In September 2025, Fortune 100 CMOs, venture-bac...
ChatGPT is no longer a novelty channel in late 2025. It is a primary research companion inside Microsoft Copilot, a voice concierge embedded in Windows, and a d...
Google’s AI Overviews are everywhere in September 2025, from casual recipe checks to enterprise procurement research. The feature draws on Google’s ...
Move over SEO—2025 made room for a new acronym soup, and every publisher, ecommerce operator, and SaaS demand-gen lead is trying to decode it. Conversations wi...
Artificial intelligence has redefined discovery, forcing every marketing leader to confront a simple question: how will customers find us when queries are answe...
Google’s AI Overviews (AIOs) have turned the top of the results page into a dynamic briefing room where users expect instant, well-sourced clarity rather than a...
Best Practices for Answer Engine Optimization Search is moving toward instant answers. Analysts at Comscore expect half of all queries to be voiced, and SEMrush...
Key takeaways Answer Engine Optimization (AEO) examples show how concise, structured content earns visibility in AI search, voice assistants, and rich snippets...
Key takeaways Generative engine optimization (GEO) targets AI-based platforms by feeding high-quality data to systems like ChatGPT and Gemini so they synthes...