Ideas, strategies, and updates from the frontiers of AI, search, and productivity.
E-E-A-T optimization has shifted from a theoretical framework tucked inside Google’s Search Quality Rater Guidelines into a board-level mandate. Since December ...
Artificial intelligence has redefined discovery, forcing every marketing leader to confront a simple question: how will customers find us when queries are answe...
Google’s AI Overviews (AIOs) have turned the top of the results page into a dynamic briefing room where users expect instant, well-sourced clarity rather than a...