Ideas, strategies, and updates from the frontiers of AI, search, and productivity.
Move over SEO—2025 made room for a new acronym soup, and every publisher, ecommerce operator, and SaaS demand-gen lead is trying to decode it. Conversations wi...
Artificial intelligence has redefined discovery, forcing every marketing leader to confront a simple question: how will customers find us when queries are answe...
Google’s AI Overviews (AIOs) have turned the top of the results page into a dynamic briefing room where users expect instant, well-sourced clarity rather than a...
ChatGPT is now a discovery engine with more than 5.7 billion monthly visits, and brands that learn how to rank on ChatGPT capture attention long before a tradit...
The geo vs seo conversation is no longer a theoretical debate among digital strategists; it is the frontline question every CMO, newsroom director, and innovati...
Key takeaways Generative engine optimization (GEO) targets AI-based platforms by feeding high-quality data to systems like ChatGPT and Gemini so they synthes...
Key takeaways Generative engine optimization (GEO) prepares your brand for AI-driven search platforms by structuring content that large language models can eas...