Ideas, strategies, and updates from the frontiers of AI, search, and productivity.
E-E-A-T optimization has shifted from a theoretical framework tucked inside Google’s Search Quality Rater Guidelines into a board-level mandate. Since December ...
Answer engine optimization (AEO) sprinted from experimental pilot to board-level agenda in less than 24 months. In September 2025, Fortune 100 CMOs, venture-bac...
ChatGPT is no longer a novelty channel in late 2025. It is a primary research companion inside Microsoft Copilot, a voice concierge embedded in Windows, and a d...
Google’s AI Overviews are everywhere in September 2025, from casual recipe checks to enterprise procurement research. The feature draws on Google’s ...